When you travel, of course there are language differences and the differences can be amusing and get confusing for those who are not familiar with them even though they all speak English. One of the funnier ones is the use of the word “thongs” in Australia. Everywhere else in the world that refers to a skimpy underwear. In Australia it means a piece of footwear like flip-flops (USA) or jandals (New Zealand). Easy to see the confusion around that and the jokes that can and do get made about it!
I only mention this today, as I did a session as the wife’s clinic and they sell the Archie’s brand of thongs and we sold a lot today. People love them. A lot of people who are not even patients come in off the street to buy. There is a phyiso not far away who specialises in pregnancy issues and it looks like they are sending all their patients in to buy a pair. Others come in to buy them before heading to Bali for a holiday. Even the receptionist calls them “life changing”.
Why are Archies thongs so popular? They have an arch support built-in. That means those who need foot orthotics can wear them as they will not need to use their orthotics while wearing them. And those that do not need ortjotics, just feel the arch support as being something that is so comfortable.
Seems like an odd topic for me to be writing about here! – but it did come up this morning in our PodChatLive show with Nina Lansdowne in which we were talking about content marketing and websites for podiatrists. Part of the discussion was around what content we should be writing about on our blogs for our clinics to get more traffic and potential patients eyeballs on the websites.
Too much generic information is not going to get many people to a website. I used a keyword tool and Google to show everyone that there were a lot of searches for the words “foot corns”, so it might make sense to perhaps blog about that and get some of that traffic. However, when you go to Google and search that, the top results are places like the Mayo Clinic and WebMD. You are not going to get a look in with websites like that competing in that space.
After playing around with the keyword tool, I pointed at that there is much less traffic for the phrase “Do corns have roots?” which is what patients ask all the time and want to know about. There is also not much competition for that phrase and a topic like that might generate more traffic for a clinics website than the terms that have more searches and traffic but are more competitive. It was an interesting discussion around that topic and what to write about on our clinic websites so we show up in the search engines.
A phrase like “Do corns have roots?” is not sexy and not popular, but it is a question that patients want to know the answer to and do ask us, so it does make sense to blog or write about the topics that patients want to know about and might get us some eyeball on the website.
So, do they have roots? The answer here is NO they don’t.
It all started when I was in the UK and visited with Ian and his family for dinner. After dinner, Ian set his phone and we went live on Facebook to have a discussion about whatever came up. When I returned we repeated it remotely. The following week we had on a guest (Chris Bishop) and it went from there. We now have a different guest or group of guests on each week and it is free to watch and will always remain so.
Why? We like the feedback, we like the positive comments. We do not charge for it and make no money from it, so all get from it is the positive reception that it gets.
I have decided to go on a bit of a mission. The jobs section at Podiatry Arena has always been busy with lots of jobs being posted. I know from the site’s search engine statistics that the keyword ‘Podiatry Arena jobs’ is searched for often. There are many places to find podiatry jobs, with some employers going to more lengths that others to get the work out. So I have decided to take it to the next level and create a central repository for podiatry jobs world wide on the PodiaPaedia site. There have always been the My Podiatry Jobs and the Podiatrist Jobs websites, but neither of them have really taken off.
What I want to do is create “THE” one stop resource for all things ‘podiatry jobs’. The one place the employers and prospective employees can go to to find a good listing of almost all podiatry jobs going … well, at least that is the plan.
If you see it anywhere, please head over and support it.