Seems like an odd topic for me to be writing about here! – but it did come up this morning in our PodChatLive show with Nina Lansdowne in which we were talking about content marketing and websites for podiatrists. Part of the discussion was around what content we should be writing about on our blogs for our clinics to get more traffic and potential patients eyeballs on the websites.
Too much generic information is not going to get many people to a website. I used a keyword tool and Google to show everyone that there were a lot of searches for the words “foot corns”, so it might make sense to perhaps blog about that and get some of that traffic. However, when you go to Google and search that, the top results are places like the Mayo Clinic and WebMD. You are not going to get a look in with websites like that competing in that space.
After playing around with the keyword tool, I pointed at that there is much less traffic for the phrase “Do corns have roots?” which is what patients ask all the time and want to know about. There is also not much competition for that phrase and a topic like that might generate more traffic for a clinics website than the terms that have more searches and traffic but are more competitive. It was an interesting discussion around that topic and what to write about on our clinic websites so we show up in the search engines.
A phrase like “Do corns have roots?” is not sexy and not popular, but it is a question that patients want to know the answer to and do ask us, so it does make sense to blog or write about the topics that patients want to know about and might get us some eyeball on the website.
So, do they have roots? The answer here is NO they don’t.
It all started when I was in the UK and visited with Ian and his family for dinner. After dinner, Ian set his phone and we went live on Facebook to have a discussion about whatever came up. When I returned we repeated it remotely. The following week we had on a guest (Chris Bishop) and it went from there. We now have a different guest or group of guests on each week and it is free to watch and will always remain so.
Why? We like the feedback, we like the positive comments. We do not charge for it and make no money from it, so all get from it is the positive reception that it gets.
I have decided to go on a bit of a mission. The jobs section at Podiatry Arena has always been busy with lots of jobs being posted. I know from the site’s search engine statistics that the keyword ‘Podiatry Arena jobs’ is searched for often. There are many places to find podiatry jobs, with some employers going to more lengths that others to get the work out. So I have decided to take it to the next level and create a central repository for podiatry jobs world wide on the PodiaPaedia site. There have always been the My Podiatry Jobs and the Podiatrist Jobs websites, but neither of them have really taken off.
What I want to do is create “THE” one stop resource for all things ‘podiatry jobs’. The one place the employers and prospective employees can go to to find a good listing of almost all podiatry jobs going … well, at least that is the plan.
If you see it anywhere, please head over and support it.
True growing pains in children are not really a problem of any great significance. They are generally minor and self limiting. They can be distressing when they occur and wake the child from sleep. gentle rubbing, a bit of stretching and reassurance is all that is generally needed to get them back to sleep.
HOWEVER the symptoms need to be taken very seriously. On rare occasions the symptoms that are typical in the benign growing pains can be the same as some very serious conditions such as bone tumors. That means every case of suspected growing pains needs to be thoroughly checked out and investigated to rule out the more serious causes.
They typically growing pain symptoms happen in the early evening just after bed time (they do not happen during the day). They are typically behind the knee and in the upper calf muscles (they are not in the bone or in the joints. If the growing pains do not match those symptoms, then get them checked out for something else.